Rumours suggest that the new smartphone might be a lot more affordable than you think.
Steven Milunovich, an analyst from global financial services giant UBS, claims that Apple’s prices are expected to stay around the same price as the iPhone 7.
He said the flagship iPhone 8 will begin from $850, which is around ₤ 682.
Milunovich published in a report seen by Mac Rumours: “Contrary to some perceptions, Apple prices quite competitively.
” Apple likes to position its entry-level products at the mid-market with ‘Pro/Plus’ products close to competitors at the higher end.”
Despite the lower starting price, it’s likely that a higher storage tier will cost upwards of ₤ 800– with some rumours suggesting that a weak pound could lead to the handset even costing ₤ 900.